Archive for: June, 2023

Determining If You Will Succeed In Network Marketing Depends On How You Answer This Question

Jun 19 2023 Published by admin under Uncategorized

“So, tell me… what do you do for living?”

How would you answer if a stranger asked you that question?

What you say will mark the first impression this stranger has of you and your network marketing business. Are you a professional with a confident clear answer? Or are you a hobbyist who basically apologizes for what you do? Would you answer with a hesitating “well, in my spare time… ?”

Your first impression is very important to your network marketing career and how fast your home based business will grow. You must act like the CEO of your business the day you start.

Here is an exercise that may help: Imagine being a CEO of a million dollar corporation… really think about it. Picture your big corner office, your big bank account, your pride in your company. Visualize how that makes you feel OK, now answer that stranger’s question: “what do you do for a living?”

In order to succeed in the MLM industry; you must believe in the industry first. Unfortunately, there is an industry stigma that all MLM businesses are sketchy. It’s only sketchy if the MLM company does not actually sell a product or a service. In that case, it’s not only sketchy but illegal!

Just like most of those who start a MLM business, I doubted the industry before I launched new career. I was afraid that people would think it was not professional, wouldn’t take me seriously and expect me to fail. Well, quite the opposite occurred.

After opening my mind and learning the ends and outs of my company’s business model, I fell in love with this profession. I can’t image why anyone would want a “real” job when this opportunity is available anytime. If you find the right company, with the right products and a step-by-step business plan, then all you need is consistent effort and time. Consistent effort on the correct activity, I should emphasize.

Network marketing, MLM, direct sales, referral marketing, party planning, etc are all businesses under the same umbrella. All legitimate companies are registered with the DSA – Direct Selling Association. The business models are essentially the same strategy: sell products to clients and sponsor other sales people to sell products to clients.

Most people are afraid to get started with a home based business because they do not want to pester their friends and family. I agree! When I have new consultants join my team, I don’t want them pestering their friends and family either – they represent MY company too.

Friends and family are great people to help you practice your new trade. Perfect your presentations and gather product testimonials from friends and family. Never pressure them to buy anything. It will be their referrals who launch you into income producing activity. If you pressure your friends and family, why in the world would they give you any referrals? Almost every person who is a part of my personal MLM business, I did not know before I started. You can effectively network in your day-to-day life with a little extra effort on your part to be more inquisitive, friendly, helpful and professional.

So, before you answer the question, “What do you do for a living?” learn what network marketing really means: building meaningful relationships with people you find by networking. Simply put: love and believe in what you do for a living and it will show in your poise, confidence and smile.

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Fundraising Online With Your Direct Sales Business

Jun 19 2023 Published by admin under Uncategorized

Successful fundraising can be accomplished online. If you are one of the direct sellers that has your business online only, you will want to be able to offer fundraising as an option to your business plan. So how do you go about finding potential clients?

First and foremost, networking is going to be the main way of getting the information out there. Adding a sales page just for your fundraising options that you offer will be important to the salability of your program. While networking, you will not have the ability to fully explain your program, but you will want to send them somewhere professional to get the information.

Write a sales page as clear as possible without confusion. If you know your program can be confusing, make sure to highlight the important specifics and then have the potential client contact you for more information. Do not try and explain the entire program. You want to sell the Product and the idea of your program. Don’t kill the deal with too many confusing details.

You can highlight the important factors such as the amount of money that can be made by the customer. Show them the quality of the product, uniqueness of the product and don’t forget to explain why they should choose you and your products. If you have some testimonials, make sure to use them. Testimonials sell.

Make sure you are targeting the correct market for potential clients. Do some research to find the correct venue to place ads. If you are trying to market only to work at home moms also trying to market their own products, you may be wasting your time. But certainly add it to your social media pages. You never know who you may run into there.

Do not forget your offline friends, family and customers. You can direct them to your sales pages online and gather information there. Having a contact form would be a great idea as well as a sign up sheet for future contact on specialty programs you may have.

You can also cross promote with someone else you know to help get the word out. Don’t forget to use testimonials as well! Posting flyers, mentioning it at parties and adding information when you make your deliveries all help spread the word.

Enjoy developing your custom fundraising program. Take some time to make it unique and individual to the customer. Don’t forget to ask for the business. It can certainly boost your sales!

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Avoid These Four Common Pitfalls In Your Business Marketing

Jun 19 2023 Published by admin under Uncategorized

It’s easier to declare that a marketing tactic doesn’t work than to admit you’ve executed poorly.

In almost all cases, failed marketing tactics have one or all of the following characteristics, they lack an overall strategy, they are executed sporadically, they are done “on the cheap,” and they are boring and indistinguishable from other marketing hitting the prospect’s radar.

1. No strategy

Failed marketing usually involves no clear set goals, definitions, and identification of who you truly want to market to (to the exclusion of all other contacts). Typically a large list is bought (under the mistaken notion that there is safety in numbers), the marketing net is cast wide, due to the large pool of contacts the message is directed at the lowest common denominator and is diluted, and no leads are generated.

The strategy behind your marketing starts with realistic goals and mapping the amount of revenue you wish to generate. Ask yourself these questions: What needs to happen for your marketing to be successful? If you get a qualified opportunity, what is your close rate – 20 percent, 50 percent? What is the average sales price on a close? By knowing these two metrics and what your revenue goals are for the year, you can zero in on the number of leads to generate in order to get the needed opportunities and conversions. Your limited marketing dollars can go further the more you segment and target your list.

Now that you have a clearer idea of what your marketing needs to accomplish, you can focus on defining your ideal prospect and limiting your outreach to those who truly need and value your products and services and are willing and able to pay for them. It is far more productive to market to 100 contacts 10 times than 1,000 contacts once. Also, the more narrow the profile of your list, the more compelling your message will be.

Once you’ve solidified your focus, the selection of which marketing tactics to use is based on your audience (list) and how they prefer to receive and consume information. Your mix may include a social media, developing white papers for your blog and LinkedIn ads. Or, if your audience is not a group that spends a lot of time online, your mix might include speaking at local events, direct mail and webinars. The selection of tactics requires an understanding of your audience and knowing where they go to find information.

2. The one-off

The one-off attempt at marketing is the equivalent of putting money through a shredder. Think about it, how many times have you been motivated to buy based on a one-time receipt of a message from an organization you’ve never heard of before?

Often times the one-off begins with all good intentions – you don’t mean for it to be a one-and-done but other responsibilities of the business get in the way and months go by without follow-up campaigns to the list. Other times, because the one-off didn’t generate any leads, a business owner will come to the conclusion that the tactic didn’t work. But the truth is, all of us need to hear a message several times before it registers any mind share – and we need to hear it, read it, see it, in regular intervals.

To combat falling victim to the one-off, develop the entire plan, including the content, in one sitting and put it on the calendar. When the time comes to launch the next step, review the messaging and refine as needed. You will find that it is much easier to touch up the message than to start again from scratch and face a blank screen.

3. Marketing dollars spread too thin

Sometimes, businesses are marketing frequently, using a variety of tactics but are not achieving optimum results because they are spreading their marketing dollars too thin. They are spending money on direct mail, on Google ad, on pay-per-click, on email, on conference – and because there is no strategy behind the flurry of activity, the results are anemic.

This is remedied by returning to the strategy and based on the preferences of your key audiences, orchestrating your marketing mix to appeal to that audience.

If you are spending money on a variety of tactics, but overall you are not seeing an uptick in prospect interest, you are probably spread too thin. Back up and look at doing three tactics well and then build on that foundation in a controlled and premeditated way.

4. Boring and indistinguishable

If you are truly committed to improving your marketing – pull out some of your old pieces and give them a critical review. How inspiring are the pieces? How crisp and specific is the language? Does it create a clear picture of the business challenges your prospects face? Does it jump off the page?

Another revealing exercise is to compare your images and messaging to that of your competitors. Is it the same dull drone? Is it packaged in such a way that you and your competitor could exchange content and headlines and it would still represent both businesses accurately?

One of the rules of a referral strategy is; no one talks about boring businesses. Most marketing messages are in dire need of resuscitation and makeover. What do you do that delights your customers? What problems have you solved for your customers that have meant the difference between profitability and further reduction? What have you done for the individuals within the company using your products and services that have allowed them to become more effective agents for the business? Your message must tell a story and motivate.

Any time you spend in taking your marketing message through the boot camp of “so what?” testing (that’s the exercise of reading a piece and seeing if the message has any chance of eliminating a “so what?” response on the part of your audience) is time well spent. Admittedly it’s not easy. But once you have a breakthrough, you will never go back to boring.

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Amway Network Marketing: Pros and Cons to Taking the Amway Leap Into Network Marketing

Jun 19 2023 Published by admin under Uncategorized

Everyone these days has heard of Amway network marketing, and it’s popularity is no detriment to this company’s success. But is a multilevel organization, so beware of the pitfalls before you invest. Your decision to become an entrepreneur with the hopes and dreams of quitting your J-O-B (just over broke) is a good one. But you will want to protect yourself from making the same mistakes that some 98% of new distributors in the MLM industry make. Before you invest a fortune in your business, you’d be smart to consider all the angles first. Your first step in the right direction towards network marketing success would be to design your plan of action.

As an independent business owner with Amway, you will want to learn all the facts before you enter into this venture. Remember, this is a business, and like all businesses, you will need to be prepared to invest both time and money. Don’t listen to others who may have failed in business themselves, as they’ll just pull you down with their suggestions that you are involved in a scam. However, you’re smart to consider every angle before you enthusiastically just thrown your cash at the business. Marching forward with the proper tools to get you started can limit your financial outlay. First, let’s consider the pros and cons:

THINGS THAT YOU CAN LOOK FORWARD TO:

* You Don’t Have A Higher Authority To Answer To
* Your Sponsor Is (Or Should Be) Willing To Help You
* Your Hours Are Your Own
* Additional Income Streams From Your Downline
* Amway Stands Behind Their Products
* Amway Is A Household Name That Everyone Has Heard Of

CONS:

* Requires A Lot A Marketing And Promoting
* Residual Income Could Take Several Years To Achieve
* Products Are Over-Priced With Added Shipping
* Attendance To Weekly Meetings Is Required
* Requires Direct One-On-One Personal Sales & Recruiting

THE FORMULA FOR SUCCESS…

If you want to become successful with Amway network marketing, you will want to follow the following three basic pointers. Although I’m not an Amway distributor, these MLM success keys are valid when marketing any multilevel company.

STEP 1: SPREAD THE WORD ABOUT WHAT YOU DO WITH A POSITIVE ATTITUDE.

This can actually be accomplished without pestering your friends, colleagues or family members. (Actually, having that pestering reputation can send your prospects running – just as I was years ago with my in-laws!) Conversely, a heart-felt attitude with a few words will cause your prospect to become inquisitive can be very effective. You don’t want to open any conversation where you are bombarding a friend or stranger with news about an Amway product. You might ease Amway into a conversation with the suggestion of how excited you are about a certain product. When you are honestly confident about your product, your good feelings become catchy to others. The identical technique of positive mindset is used to recruit others. Your main objective should be to genuinely help and bring value to your downline.

STEP 2: KEEP YOUR DOWNLINE ENERGIZED WITH ENTHUSIASM.

Here’s where you make good use of the internet. The main thing is to make contact persistently with your downline, electronically, by phone or in person. When you provide a continuous supply of knowledge to your recruits, they look forward to learning. The more you educate, the more equipped everyone will be and your relationship with your downline becomes stronger.

STEP 3: USE THE INTERNET FOR LEVERAGE.

We are truly fortunately these days for the power of the internet. Indubitably, our times are heading in the direction where it could be your only choice. I use an online marketing and training system for my network marketing. With the right tools and education, the internet can be your friend. The method I use was the missing link to network marketing success. It’s my opinion that, if everyone starting marketing this way, the statistic of 98% of MLM failure would be much lower. People using this networking system are benefiting with an autopilot system that get leads and sales automatically, whether or not they join their business. You don’t have to spend thousands of dollars to figure out how to build an Amway network marketing business using the internet. It’s up to you – all you have to do is make the decision to start learning how the real successful Amway distributors make it, and join the network of successful entrepreneurs!

As easy as this sounds, steps one and two come with practice and a commitment to change your mindset. When you click the link below, you’ll be given the opportunity access training for online marketing, absolutely FREE! You will love learning the approach of leading people to your website, with a funded proposal! You can begin with an Amway business plan.

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ROI Unlimited With Internet Marketing

Jun 19 2023 Published by admin under Uncategorized

If you’re not planning on mastering the science of trading on Wall Street any time soon, I have a whole different world of leverage you can learn about that generates direct, passive and residual income. And this style of leverage generates income while you’re at home, and not on some stressed out trading floor.

ROI Unlimited can be your new motto as you learn the basics of internet marketing and how home based business experts have learned to leverage the power, reach and speed of the internet and network marketing compensation plans to give you a real shot at turning your spare bedroom into a mobile and global business.

The basics of internet marketing are not complicated.

1. Advertise with free and paid methods to drive targeted traffic.

2. Capture this traffic and database it in an autoresponder to build a list.

3. Follow Up via email, phone, audio/video tools to deliver value and build trust.

4. Monetize your list building with relevant and high converting sales offers to build income.

These basics of internet marketing work in any niche or industry. They are strategies that are relatively inexpensive and in some cases, as in social networking with facebook, video syndication with YouTube and search engine marketing, these strategies can be completely free.

Internet Marketing is about human relations, behavioral psychology and direct response marketing. Millions of people around the world are actively looking for ways to make money from home. These people do searches on the internet and YouTube looking for information that can lead them to learn how internet marketing and network marketing really work. They are also “doing homework” on specific companies, systems, trainers and a variety of other related keywords and marketers who position content within those search keywords also drive traffic to their websites, blogs and videos.

You can create your own ROI Unlimited situation by merging these basic skills with the leveraged business programs and compensation plans available that allow you to drive traffic through high converting sales and marketing systems and receive direct, passive and residual income from growing sales. There are a few internet marketing training communities that understand both the internet marketing and the human psychology aspects of the home based business industry. These communities, or mastermind clubs are very effective places for new marketers to meet, network and study with experienced entrepreneurs and reduce their own learning curves.

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Marketing Mix Decisions

Jun 19 2023 Published by admin under Uncategorized

We have seen that being able to satisfy customers’ needs profitably depends on making right decisions in the four main areas of product price, place, and promotion. In practice, this will mean answering a whole series of key questions. Again, we have to bear in mind that the questions cannot be answered in isolation, but that each may have an impact on the others. The questions to be answered will vary from situation to situation but will commonly include the following:

What should the product range be? Should we standardize on a few items, offer a wide selection or make to customers’ requirements? How much stock should we carry? How many variations should we make available?

What is our pricing policy? Shall we offer products that are ‘expensive’ or those that are ‘economical’? Shall prices be standard or subject to negotiation in view of customers’ special requirements? What about wholesaler / retailer margins, and quantity discounts?

How shall we sell? Shall we sell direct to customers or through wholesaler / agents / retailers? Which retailers / what kind of salesmen, and how many? What after – sales service shall we offer? How shall we distribute the product? Shall we use our transport? Or send by road / rail / air / sea? Can we dispatch direct from the factory or do we need regional warehouses (build our own or rent)? How important is speedy delivery and how shall we achieve it?

An example of how these questions interact with each other is the physical distribution decision. There is a whole complex of interlinking factors. If customers do not expect quick delivery, the problems may be relatively small. Deliveries can be made from a stock held at the factory or even delayed until a new batch of the product is made. Already, though, we have to balance the cost of holding stock so as to meet orders fairly quickly against possible problems arising from cutting costs by not holding stock. So if we hold no stock, either customers must wait (and perhaps choose to buy elsewhere), or production schedules must be disrupted (adding to costs) in order to meet an acceptable delivery date.

If delivery time is really important, we will certainly have to carry stocks, and they may have to be held near our customers. Supermarkets have a high turnover, and carry small stocks, which need replenishing regularly and at short intervals. This leads many major food packagers to establish regional warehouses from which the appropriate mixed loads can be taken for delivery to supermarkets and other customers over a relatively small radius. The decision must be taken on whether this system (where goods must be handled twice) is cheaper than direct deliveries from the factory or perhaps several different factories. Obviously, there is no standard answer, and the ‘right’ answer may well change with circumstances.

The kind of product will have a great bearing on the kind of selling and the distribution channels used. Some standard household goods – nylon sheets, for example – can be sold direct to customers through the post. The purchasing decision is an uncomplicated one – cost is low, quality is not difficult to establish, styles are standard, color range limited. Cars, on the other hand, represent a very difficult and complicated purchasing decision by the customer, for a great deal of money changes hands (after their house it is the biggest single expense most people make). There is a wide choice of prices, styles and performance, and generally a used car is being sold as well as a new one bought. After the purchase is made, it will need servicing. All this point to the need for personal selling as a key element in the marketing mix; and clearly it is logical to link after sales servicing with this part of these process. So we have a need for each main centre of population to have a sales / servicing point. The decision still has to be made whether the company marketing the cars sets up units of its own to do this or whether it employs independent distributors to do so. This is partly a matter of cost; either the manufacturer must find the capital to operate these distribution points or, through substantial discounts on the retail price, make it attractive for others to do so.

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Direct Marketing Essentials – Marketing Research Made Easy

Jun 19 2023 Published by admin under Uncategorized

Every marketing plan needs to involve some level of marketing research to validate any marketing initiative and to understand what your customers really want. But what are the best research methods to use to suit your specific business needs?

Before I start, it should be noted that not all marketing research should only occur in big organisations with significant budgets. There are number of different research methods which small business can use to analyse their market.

By keeping your research methods as simple and focused as possible will help you collect, sort and analyse information without getting bogged down or disheartened.

Primary Research

For the purpose of this blog, I’m only going to focus on primary research as I’m assuming most people know how to obtain secondary research and information which is readily available from places such as trade unions, libraries, government authorities and departments, e.g. Australian Bureau of Statistics (ABS)

The four most common methods used to collect primary data include:

Surveys or questionnaires
Focus Groups
Personal Interviews
Observation
Surveys

Every small business can reap the benefits from using small-scale surveys. SurveyMonkey.com is a smart tool to create and publish custom surveys, allowing the user to view results graphically and in real-time. You should be surveying your customers at least every six months, or perhaps the next you send out an invoice. The cost to sign up is very cheap, so it’s worth a look.

But there is a definite art to designing good questionnaires. It is not the best method if the information you require is complex, if you need a lengthy response, or you are vague about the information you want.

So here are my top 10 common guidelines when developing the perfect survey:

1. Always place your contact details at the top of the first page.

2. Keep the layout simple, and break the page into sections where necessary

3. Ask a maximum of 20 questions. No one likes to dedicate more than a few minutes of their time these days. If you need more information, think about developing two questionnaires and distributing them separately.

4. Make sure wording is clear, simple and concise.

5. Avoid asking two questions in one. i.e. Do you like the look and feel of the TX1000 broom stick? I may like the look, but it might feel awful. Hence it would be very difficult to answer this question properly.

6. Do not give a survey to your friends and family to complete. They will never give you an honest response!

7. If you’re begging the question, you will always get the answer you want, not the answer you require.

For example, I knew a lady who wanted to start-up a new designer jewellery label whose main selling feature was that all her products were never made in offshore sweatshops, but only by certified and ethical jewellery makers. The survey question posed was, ‘How important is Ethical/Fair Trade to you generally speaking?’. Now of course I selected ‘Extremely Important’ – the top choice in the sliding scale.

I’m sure every person would like to think their jewellery, or any other product for that matter isn’t made in a sweat shop environment. But truth be told, buying behaviours are very different to consumer attitudes. This is something that’s very hard to identify in a survey.

Perhaps if the lady wrote the following question. It may have provided a more truthful response:

Please rank in order from 1 (Most important) to 5 (least important) what product characteristics are the most important to you when purchasing jewellery:

Style
Colour
Price
Quality
Design Label
Was it ethically made?
You could certainly drill down with these questions further. But essentially you may find that some consumers will find a style and a price that best suites their requirements. Whether it was made under Fair Trade practices may become irrelevant during the purchasing process.

8. Always ask at least one open-ended question. This allows the person taking the survey to provide some insight into their own personal buying motives or challenges.

9. Give appropriate choices of answer – ‘yes/no, agree/disagree/unsure, etc. Choosing the right scale of response can get tricky. The larger the scale used, the harder it is to evaluate the answers.

10. Give a ‘return by’ date and always thank the respondent for taking the time to complete the questionnaire.

Distributing your questionnaire

You will get a better response rate if you are selective about whom you send the survey to. Only send it to people who you’ll know will be interested, who fit your customer profiles and are from the right geographic area.

Remember, the better the response rate, then the more credibility you can place on the outcome of your research. If you get more than a 60% response rate, then you’re doing very well.

Focus Groups

Running a focus group is a good way to find out what potential customers think of your product and service, and provide a great source of qualitative information. Participants are chosen for their willingness to contribute to a session. People to avoid are those who dominate a session and the sheep that will agree with everyone else.

If you ever choose focus groups as a form of marketing research it is better to outsource or delegate this function, otherwise you will spend countless hours of your own time trying to find the right people, and your time is more valuable than this. Market research companies usually pay participants travel expenses ($20 – $50) and give them small gifts or product samples.

I must also warn about the common pitfalls with focus groups. As they are very small, you cannot use the information as statistical evidence to support your marketing plan. For example, if 5 out of 10 people say they will buy your product, you cannot assume that 50% of the population will buy it. People’s attitudes also seem to prevail in a focus group, but their actual buying behaviour is very difficult to assess in this context. Hence, it should be on every small business owners agenda to take some time out of their work week to observe customer behaviour. Which leads me to my next research method….

Observation

Observation is an essential method of information gathering. In fact, so little time is dedicated to this form of primary research where you can actually study the purchasing process in real-time. I would recommend that ever business owner spends at least half a day each week being an active or passive observer. You can sit away and count your competitors customers. For example, many airlines have a person standing at the queue of their competitor’s boarding gate with counters, measuring the number of people boarding the aircraft. This is just one method to help airlines determine ticket pricing and profitable markets.

Following customers through a shopping centre for example, allows you to see how people associate products with each other. For example, you may find those who buy electric shavers, may also buy electric tooth brushes. It also allows you to see how your competitors advertise and the pricing strategies they use.

You could even go to the extent of asking your competitors customers what they like and dislike about doing business with them. Make sure you record your findings as you’ll be amazed how much information you can find out. Plus, it doesn’t cost a cent!

Personal Interviews

A personal interview can be conducted in person or via the telephone. Face to face interviews allow you to study a person’s body language, while providing the opportunity to develop better rapport which is important if you want to establish an ongoing business relationship. Personal interviews are a great way to encourage people to provide more explanation, or suggest a better way of doing things. Just make sure you ask the same questions and record the results of each interview separately.

Final Note

As good research is the basis of a good marketing plan, an assessment of your situation must be performed before you proceed to set objectives. It should at least cover factors such as: markets, customer attitudes, culture and behaviour, competition, legal, economic, social, environmental and technological issues, distribution, demand, your product, your company, promotion and pricing. The wealth of information you gather means that no one is likely to read through it all, hence it is important to highlight the key issues and identify them in a SWOT summary to help make useful decisions for your business.

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Tassimo Direct – Tassimo Direct Bosch Review

Jun 19 2023 Published by admin under Uncategorized

Home brewing systems have long been in the market, with newer models and innovations being introduced as every year passes.

People at Bosch never cease to amaze the public with their latest product, Tassimo direct, which is what we exactly needed in creating the perfect drink. Tassimo direct is a perfect addition to any home or even at the office, as it does not even take up much space. This little kitchen helper even works quietly in the corner and users would not even know that in a split second, the beverage which they chose is already there. Having this product is like having your very own coffee shop at home. It is the only home brewing system in the market today which is capable of serving the perfect drink everyone wants, whether it be coffee, tea or hot chocolate. Thanks to the use of T disc technology, people can savor and enjoy the same beverage over and over again! Imagine all the necessary ingredients to make the ideal beverage of choice contained in these T discs! In fact, people can produce the same coffee, tea or hot chocolate of leading restaurants and coffee shops within the four corners of their homes, and it would still taste exactly as those being served in these restaurants and coffeshops. It is like having your own personal barista!

Clearly, tassimo direct adds a new dimension to beverage drinking and has opened new doors to home brewing technology, even setting the bar higher for all other companies to develop a modern and more innovative home-brewing system. It would be of no surprise if other brands would try to outdo, if not follow the footsteps of what Bosch has done, since these newest innovations are sure to lure in new customers and give other companies a run for their money. With tassimo direct, people can see and experience for themselves first hand quality at its best. People buying this product will surely be the envy of all others who have not yet purchased it because they do not know what they are missing.

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Using The Correct Article Marketing Strategies

Jun 19 2023 Published by admin under Uncategorized

Using the right article marketing strategies can give you amazing results, while using the wrong strategies will give you poor results. In order to get good results with this marketing technique you need to know how to use article marketing and use it properly. This method is by far one of the most common practices that internet marketers use in their business. It can give you three powerful advantages: exposure, direct traffic, and a high pr backlink. These three points are what this method was made for and can be yours once you understand some simple article marketing strategies.

Number of Words

The first rule to this method is writing articles with the proper amount of words. This may be somewhat obvious, but if you are new to internet marketing then these article marketing strategies are important for you to know. Most article directories will not accept anything below 300 words. I would also point out that when the search engines spider articles they require a certain amount of words in order to determine exactly what your article is about. The recommended value for the search engine spiders is at least 500 words. Just to be safe I only submit articles that have at least 400 hundred words, but I try to aim for 500 if I can. Don’t write an article too long because you want your visitors looking for more information and that is another article marketing strategy which we will discuss next.

The Bio Box

The bio box is where your article marketing strategies will be put to the test. What this means is that this box is where you slip a link to your web page getting you the three advantages: exposure, traffic, and a backlink. Since you won’t be able to put a link inside the actual article itself it makes sense that you would place it in the most appropriate spot. It is important that you don’t just place a link in the bio box; you need to make your reader actually click the link. Sometimes people refer to this as a call to action device. This is where you tell your reader exactly what he needs to do in order to get more information on the topic. You would have a link pointing to the actually web page with anchor text and another link directly to your home page. The home page does not need to be in anchor text it can just be a direct link to the site.

The last of the article marketing strategies I want to discuss is how exactly to submit. You need to have a plan of when you are going to submit your articles and where. Set up a timeframe for submitting articles once per day to EzineArticles, ArticlesBase, Buzzle, and GoArticles. Only submit one per site and I would not submit any more that one because you want to get these links slowly. If you have multiple niche sites then you can submit one article per niche every day. If you have three niche websites and want to submit one article for each website then that is fine.

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Network Marketing Prospecting: 3 Common Myths

Jun 19 2023 Published by admin under Uncategorized

Network marketing prospecting is not an easy thing to do in this day and age. There’s so much noise, confusion, and lots of gurus telling you different things to do and not do. It’s no wonder you’re baffled and stifled as to what you need to do to build your business.

You’ve probably heard some trainers say develop your own products and other trainers say piggy back on what’s already been created. You may have even heard that building your business directly will leave you broker than when you first started and that marketing systems will waste your time.

So what is the truth? How are you supposed to go about your network marketing prospecting online?
Here are some common myths and the answers that will help you navigate the world of online marketing so you can begin designing your path to success.

Myth #1 – Building Your Business Directly is Bad and Will Leave You Frustrated

In the era of generic marketing systems and online lead generation gimmicks, it’s no secret that using marketing systems to build your business indirectly is what’s hot right now. However, it doesn’t mean that building your business directly is completely out of the picture.

You must remember that in network marketing, specifically mlm, you must build a big enough downline in order to make a livable income in this industry. So you either have to get really good at sponsoring more people than are leaving out the “back” door or join one of those “high” ticket business opportunities.

If you’re not good at sponsoring a lot of people quickly or joining a $2,000.00 business opportunity doesn’t appeal to you, then you may want to look at a funded proposal marketing system.

Myth #2 – Marketing Systems Don’t Work

As an avid network marketer who’s been in the game long enough, I’m sure you’ve seen many people leave your organization or program. This not only frustrates you but makes you doubt your abilities as a leader to keep people in the “game” long enough to have success. So what makes people leave?

It comes down to mainly these three things:

1. They either aren’t making money
2. They’re finding it challenging to get targeted traffic

And this is where marketing systems come into play…at least the good ones. Systems are just websites or lead capture pages that target people that are likely interested and familiar with network marketing.

Then there’s follow-up messages that appeals to these prospects that make them:
a) Build a relationship with you
b) Gives them business building tips and resources
c) Gives them options to buy into valuable resources that produce income for you

This in turn makes them more likely to join your opportunity if they are indeed looking for a business. Any system that does anything less than this is truly wasting your time and your efforts. So, in a sense it’s true that a lot of marketing systems waste your time, however, there are a handful out there that can truly help you build your business and aid you in your network marketing prospecting.

Myth #3 – Everybody is a Prospect

In “old school” network marketing prospecting you’re taught that everyone and anyone that breathes is a prospect for your business opportunity (or system). In fact, you may have found yourself pooped out and frankly quite frustrated at targeting any and everybody only to get dismal results at best.

The Internet has made it such a way that you can target people who are looking for what you have to offer. This way of prospecting not only saves you time, but you look less like a goofball and desperate newbie and more like the leader you’re supposed to be.

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